It doesn’t matter whether you sell a product or offer a service: If you become self-employed and set up your own, initially small company, you have to acquire new customers . After all, in order to make sales and be…
Tips to acquiring new customers
Category: Business & Economy
Learn about building your business in Kenya, agribusinesses, business ideas, economic trends, business plans, and more.
Customer acquisition: Getting customers for your startup
Many have toyed with the idea of leaving the employee life behind and trying to be self -employed. Stop making your skills, talents and qualifications available to other employers, but be your own boss and build a small business. But…
Personal branding: definition, benefits, tips and examples
Personal branding – for some, this term fits seamlessly into the series of numerous and overused buzzwords of recent years. In fact, personal branding describes a well-known principle that is often ignored or misunderstood: It is not about companies or…
Personal branding in Kenya: How to do well
To be successful in the workplace, you need to stand out from the crowd. What sounds so easy and self-evident is in reality a great mystery to many. Because no matter how well qualified you are, what certificates you can…
How to find angel investors in Kenya? List and tips
Whether you call them investors looking for projects to fund in kenya, private investors, seed investors, informal investors, business angels or angel funders, these are the names used to refer to angel investors in Kenya. Business angels are private individuals…
Bootstrapping in Kenya: succeeding without outside capital
Advertising, production, staff, material – starting a business can be expensive, which is why many resort to external financial aid. Bootstrapping is different: Here, founders only use their own funds to get the company off the ground. But how does…
Grant funding for the self-employed and start-ups
The path to self-employment is not only associated with work, but also costs. Not everyone brings enough equity with them. Subsidies for founders help if your own funds are not enough. Funding programs or grants can be used to overcome…
Start-up financing in Kenya: The best tips
Without financial start-up support, many business ideas cannot be implemented. Buying a new computer and printing business cards might still be possible with your savings, but when six-figure investments in real estate, vehicle fleets and machines are pending, solid start…
Start-up financing success tips in Kenya
There are a number of pitfalls when it comes to financing. So that you don’t stumble, here are the most important tips: Planning realistically Excessive start-up financing, for which you would have to pay an unnecessarily high interest rate and…
Franchising in Kenya: definition and tips
With franchising, you use a proven business model and adopt it for a fee. Although franchisees are self-employed, they do not run an independent business and are bound by the guidelines and regulations of the franchisor. Franchising works primarily in…
Successful entrepreneurship in Kenya: guides and inspirations
Founding a company is easy but being successful depends on what you do forthwith. Many startup companies have become successful through years of sheer determination and motivation. Examples of successful business startups in Kenya include Marini Naturals by Michelle Ntalami,…
Major imports and exports of Kenya
The strength of a country’s economy can be determined with what it imports into its borders and what it exports to other countries. For instance, if a country exports manufactured products, then its economy has advanced. A growing economy mostly…
Startup funding in Kenya
Out of unemployment, into self-employment – the start -up fund in Kenya makes it possible. The thought behind it is often: If the job market doesn’t provide me with a position, then I’ll just create my own. However, it is…
How to write a business plan in Kenya
If you are considering the idea of self-employment and are seriously considering starting your own company, you cannot avoid it: the business plan. Well thought out and implemented, it is an important building block for business founders – not least to become clear about their own company and strategy. In the end, how good the result will be depends on whether the founder or founders take the matter seriously and invest enough time, effort and brainpower in the business plan. Why you should not take the creation of such a business plan lightly and how to write a convincing and promising master plan for your future company.
Entrepreneurship and employees
The biggest mistake an employee can make? To think he was working for someone else. It’s about an attitude that doesn’t just differentiate between those who just do a job and those who practice a profession – the attitude is…
Business model options in Kenya: classical and digital models
The self-employed and companies need suitable business models in order to be successful and earn money in the long term. This applies to small businesses as well as to large corporations. Before starting your own company, you should therefore consider which business models fit your own idea and can be implemented well? There are a wide variety of options to choose from: from classic to digital business models.
How to register a company in Kenya
If you want to start your own company, you need more than just an idea. It should be a viable concept. On the way to self-employment, you should consider a few things. Entrepreneurship and initiative are important. In order for your company to be successful, however, the whole thing must be on a solid foundation.
Developing business ideas in Kenya: tips and suggestions
Every self-employment starts with a good idea that you want to use to become self-employed. The possibilities are almost endless: you can open a shop, offer a service, manufacture products… It doesn’t always have to be a world first. Many…
List of Isuzu dealers in Kenya
Isuzu is one of the major motor vehicle brands in Kenya, providing both private and commercial vehicles to Kenyans. Most Kenyans interested in buying an Isuzu car in Kenya are often stranded in Google’s search engine in a bid to…
Mobile poultry farming in Kenya
More and more consumers are opting for organic free-range eggs, especially when the products come from the region. Mobile chicken coops offer organic farms a chance to enter this market. The demand for eggs from regional, ecological free-range husbandry is…