Small Business Section

 How to start an M-Pesa business in Kenya: A step-by-step guide

Are you considering starting your own M-Pesa business in Kenya? This comprehensive guide will walk you through the process step-by-step, making the journey to launching your venture smoother and more manageable. 1. Understanding M-Pesa in Kenya Before diving in, grasp the fundamentals of M-Pesa. Understand its services, the target market, and its impact on Kenya’s … Continue reading  How to start an M-Pesa business in Kenya: A step-by-step guide

Safaricom MPesa Business loans: How to register, eligibility, access, benefits

In this article, we provide a step-by-step guide on how to access Safaricom Mpesa business loans in Kenya. Safaricom is the leading telecommunication company in Kenya. It has been in existence for more than 20 years and it has had tremendous success since it was founded. MPesa business loan is a financial product offered to … Continue reading Safaricom MPesa Business loans: How to register, eligibility, access, benefits

Customer acquisition via phone: definition & tips

Telephone acquisition is a popular means of selling goods and services. In contrast to direct sales, the costs can be kept relatively low with sales on the telephone . Founders, the self-employed and freelancers in particular like to use this form of distribution. But long-established companies can also benefit from telephone acquisition. However, there are … Continue reading Customer acquisition via phone: definition & tips

Customer acquisition: Getting customers for your startup

Many have toyed with the idea of ​​leaving the employee life behind and trying to be self -employed. Stop making your skills, talents and qualifications available to other employers, but be your own boss and build a small business. But before you can even get started, the first big question arises: With which legal form … Continue reading Customer acquisition: Getting customers for your startup

Personal branding: definition, benefits, tips and examples

Personal branding – for some, this term fits seamlessly into the series of numerous and overused buzzwords of recent years. In fact, personal branding describes a well-known principle that is often ignored or misunderstood: It is not about companies or brands, but about presenting one’s own person, personality and professional skills and making individual concerns … Continue reading Personal branding: definition, benefits, tips and examples

How to find angel investors in Kenya? List and tips

Whether you call them investors looking for projects to fund in kenya, private investors, seed investors, informal investors, business angels or angel funders, these are the names used to refer to angel investors in Kenya. Business angels are private individuals who invest financially in a start-up or company at a very early stage and at … Continue reading How to find angel investors in Kenya? List and tips

Bootstrapping in Kenya: succeeding without outside capital

Advertising, production, staff, material – starting a business can be expensive, which is why many resort to external financial aid. Bootstrapping is different: Here, founders only use their own funds to get the company off the ground. But how does it work without outside capital? We explain what is behind bootstrapping, what requirements it needs … Continue reading Bootstrapping in Kenya: succeeding without outside capital

Grant funding for the self-employed and start-ups

The path to self-employment is not only associated with work, but also costs. Not everyone brings enough equity with them. Subsidies for founders help if your own funds are not enough. Funding programs or grants can be used to overcome the first financial hurdles. We will introduce you to funding for start-ups and explain what … Continue reading Grant funding for the self-employed and start-ups

Start-up financing in Kenya: The best tips

Without financial start-up support, many business ideas cannot be implemented. Buying a new computer and printing business cards might still be possible with your savings, but when six-figure investments in real estate, vehicle fleets and machines are pending, solid start -up financing is required for the success of your start-up… Definition: What is start-up financing … Continue reading Start-up financing in Kenya: The best tips

KFC Kenya

Franchising in Kenya: definition and tips

With franchising, you use a proven business model and adopt it for a fee. Although franchisees are self-employed, they do not run an independent business and are bound by the guidelines and regulations of the franchisor. Franchising works primarily in the catering sector, with fast food chains such as McDonald’s, Starbucks or Subway. Simply explained: … Continue reading Franchising in Kenya: definition and tips

Successful entrepreneurship in Kenya: guides and inspirations

Founding a company is easy but being successful depends on what you do forthwith. Many startup companies have become successful through years of sheer determination and motivation. Examples of successful business startups in Kenya include Marini Naturals by Michelle Ntalami, Twiga, and many others. Do you want to become a successful business founder in Kenya? … Continue reading Successful entrepreneurship in Kenya: guides and inspirations

How to write a business plan in Kenya

If you are considering the idea of ​​self-employment and are seriously considering starting your own company, you cannot avoid it: the business plan. Well thought out and implemented, it is an important building block for business founders – not least to become clear about their own company and strategy. In the end, how good the result will be depends on whether the founder or founders take the matter seriously and invest enough time, effort and brainpower in the business plan. Why you should not take the creation of such a business plan lightly and how to write a convincing and promising master plan for your future company.

Business model options in Kenya: classical and digital models

The self-employed and companies need suitable business models in order to be successful and earn money in the long term. This applies to small businesses as well as to large corporations. Before starting your own company, you should therefore consider which business models fit your own idea and can be implemented well? There are a wide variety of options to choose from: from classic to digital business models.